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  • Colin Culross

Why your digital memories need to be Emortalised


You may be surprised to learn that much of what we record digitally today on our mobile devices won't play back in the future. After all, everything that's digital is, by design, impermanent.


In simple terms, as technology moves on, our digital memories are effectively rendered obsolete by constant hardware and software upgrades and updates. Soon people are going to realize, all too late, that their digital memories will be lost to future generations, and by future generations we’re talking of no more than a few decades from now.


Where previous generations face memory loss, we now face memory chaos. Today our lives, our memories, our family photographs, videos and stories, increasingly exist as bits of digital information - bits of data stored on our mobile devices hard drives social media sites or up in the cloud. Now we already know how to store those digital bits of information safely and securely over long periods of time, so the problem here isn't necessarily about preserving the digital information itself.


The problem is how do we correctly interpret those bits so we can play back our memories in the future when the device operating system and software we use to record our original digital memories no longer exists? And this is particularly important when you look at preserving our digital family memories, our digital legacies.


The fact is that our old analog memories have lasted the test of time, some lasting for hundreds of years, but there is no digital medium that I’m aware of that has lasted for anything like that period of time.


This ever-growing problem of digital obsolescence over time is called Bit Rot and Emortal is the first commercial solution to tackle this issue.

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